Human beings have arguably existed as a separate species for roughly
4-10 million years. For most of that time, people apparently lived in small
groups. These groups "learned" over time and communicated their
communal knowledge through dance, ritual and story. For perhaps 5000 years,
people have worked in larger groups accomplishing such tasks as building
pyramids and waging (conventional) wars through the use of social hierarchies.
These hierarchies worked reasonably well for accomplishing tasks when a
particular set of conditions existed. These conditions include: 1. A stable
enough environment that plans required little change during execution. 2.
A simple enough structure that the plan could be comprehended in one person's
head. 3. The cooperation (or coersion) of nearly all the people could be
assured. 4. The people carrying out the plan had little access to information
that would enable and/or motivate them to change the plan.
Today, large institutions are basically structured in these same hierarchies.
However, none of the conditions listed above still exist either for telecommunication
companies or for universities. Many people in both types of institutions
realize a much more flexible control structure is needed for rapid adaptation
to an ever changing and increasingly competitive environment, especially
one where the traditional motivational controls of the individuals in the
hierarchies are breaking down. Business writers have proposed a variety
of methods of dealing with the "chaos" of modern capitalism but
no generally accepted and implemented solutions exist.
While large human hierarchical systems are relatively new on the planet
(between 10 ^3 and 10^4 years), so-called primitive societies have been
evolving much longer (between 10^6 and 10^7 years) and living systems have
been evolving as long as 10^9 years. In this talk, I will examine some of
the mechanisms that these older evolving systems use; this may help us determine
what mechanisms modern organizations must use in order to adapt. A few examples
are examined in this "abstract" in order to foreshadow the flavor
of the talk.
One obvious fact about living organisms, for instance, is that they have
various levels (time courses) of adaptation. The individual animal can learn
to adapt to an environment. Since learning takes time, however, if there
is something always true about the environment, a genetic advantage will
accrue to the organism with an appropriate inborn response to the environment.
This type of behavioral evolution takes longer. There is apparently an intermediate
form of adaptation in which groups of animals learn; humans share stories
verbally, but even livestock appear to learn from each other about poisonous
and edible plants in a new environment. This suggests that a "Learning
Organization" may do well to have various levels of adaptation; a way
of adapting very rapidly which produces reversible changes and ways of adapting
which may require more time but which are more permanent.
Biological systems adapt in numerous ways besides behavioral. For instance,
increases in the load borne by bones diverts more resource to those bones
and increases their strength. Obviously, there are temporal limits to this
adaptation. We can have traumatic fractures and so-called stress fractures.
This suggests that at least for biological systems, there are limits to
adaptability. Note too that bones that lose stress, for instance, in bedrest
or space flight, immediately begin weakening by decalcification. In other
words, there is constant pressure in biological systems to reduce resource
from anything not being used. Similar remarks apply to muscles and capillaries.
In other words, "budgets" (of resource) are not approved annually
or semi-annualy but continuously. What is being stressed is immediately
given more resource and what is not stressed is immediately reduced in resource.
If we conceive of the nervous system as dealing with information, then it
is clear that many of the biological adaptations do not rely on "information"
in its usual sense. A person does not have to "decide" to increase
bone strength as a function of use; it happens automatically. In fact, there
are a great many adaptations that happen automatically. In general, humans
sometimes use information systems to manipulate lower level systems. Thus,
a space traveller, knowing that they will return to earth, can consciously
decide to engage in special exercises while in space to minimize loss of
bone and muscle. But note that this slower, information based approach is
grafted atop a more automatic one. In contrast, organizational approaches
to adaptation often presume that every change should occur within the context
of an information system; that conscious human, perhaps even group, processes
should intervene before a change takes place. Arguing from the analogy of
biological systems, however, one might instead propose that some -- indeed,
many -- changes should happen automatically and quickly. More conscious,
time-consuming adaptations may eventually override these automatic adaptations.
As another example of the interplay between levels of adaptation, consider
the muscle tightening that occurs in the middle ear in response to loud
noise. The "purpose" is to minimize hearing loss. Such a system
works quite well for most "naturally occuring" noises. However,
human beings have invented gunshots, subway squeaks, and electronically
amplified drum beats whose rise times are so fast that they prevent this
adaptation from working. As a result, many people now experience heavy age-related
(sic) hearing loss. People could engage in various conscious behaviors to
avoid this hearing loss. If they as individuals do not and hearing loss
has a big disadvantage in terms of genetic survival, then eventually some
other mechanism may evolve, perhaps one that happens purely mechanically
(and rather instantaneously) rather than requiring information-based (i.e.,
neural) intervention.
From the standpoint of the "learning organization" this example
again illustrates the importance of having very fast; that is, automatic
responses to external changes.
The importance of speed is further illustrated by the biological reliance
on systems in dynamic equilibrium. The organism does not first make a conscious
decision about "fight or flight" and then work out a plan about
how to execute this decision. Highly organized plans for both flight and
fight already exist and are primed to go. In an environment that changes
rapidly, the implication for organizations is that contingency plans are
needed. If we take the biological model seriously, they should be more than
paper plans. The people to carry out these plans should be identified, trained,
motivated, and ready to go at a moment's notice. The resources should "be
in place" for nearly instantaneous response.
MODES OF BEHAVIOR
There are also often distinct modes of behavior. For instance, in the terms
of locomotion, the horse has four distinct locomotion modes: walk, trot,
canter, and gallop. Because of the dynamics of these motions, each has a
range of optimal (from the perspective of energy utilization) speed. Studies
of horses naturally moving from point A to point B show that they typically
use a combination of optimal modes. For example, rather than trotting quickly
from A to B, it is more efficient to gallop from A to some point part way
between and then walk the rest of the way.
The hummingbird moth has two distinct modes of flying; one resembles most
other moths and butterflies; the wings flap and the body moves somewhat
erratically. In feeding from the long narrow flowers they use for food (which
afford no leaf surface for sitting) these moths "hover" much like
a hummingbird. It appears that they change their overall wing shape when
switching between these two modes.
In these two examples, we see organisms that have evolved distinct modes
of movement. In one case, the organism changes the dynamics; that is, the
temporal structure of behavior and in the other case, this temporal change
in structure is accompanied by a (reversible) structural change.
What would this mean for the corporate world? One way to analogize would
be that the corporation have distinct and well-organized modes of behaving
depending upon which of several situations it finds itself in. Note that
this is not the same as using a procedure under a wide class of situations
and then beyond the bounds of that procedure's optimality, either gradually
changing it, engaging in exploration, or inventing a new procedure. These
latter reactions seem more like what corporations in fact do. Worse, because
of the "slowly boiled frog" phenomenon, corporations generally
wait until they are operating way outside the bounds of optimality before
abandoning their (one) mode of operating.
There are examples of behavior in the animal world where distinctly different
modes exist in a social context as well. Well-known examples include army
ant forays, bee swarming, and bird migration. Arguably, war might be considered
such a social mode among some primates.
If horses moved like most corporations, however, it would work this way.
The horse would trot always. Sometimes, it would trot too slowly to be efficient
and sometimes it would trot too quickly to be efficient. Then, one day,
it would be chased by a cougar and trot at the very limit of its speed and
realize it needed to invent some faster way to move. However, it would be
too busy trotting to invent this method and get eaten. Ironically, one reason
this "horse" was so reluctant to stop trotting earlier was that
it had no available alternative. The lesson, of course, is obvious. The
corporation needs to anticipate potential radical changes and invent other
gaits like walking and galloping and PRACTICE them before they are actually
needed.
TREES
Trees tend not to score very well on the Wechsler or the Stanford-Binet
intelligence tests. It may be easy to conclude therefore that there is little
that big-brained primates can learn from them. On the other hand, ginko
and tulip trees have been around for about 60 million years as species and
some individual Bristlecone Pines have lived for 4 millenia, longer than
most American corporations.
Redwoods live long and prosper. One of their secrets is the use of chemical
and mechanical mechanisms for keeping out foreign invaders. In addition,
they have "allies" in the form of birds, e.g., who help keep out
boring insects. (Could we develop a corporate analogue? A sort of reverse
head hunter?). Note that the very attributes that help the redwood live
long are those that make it highly desirable prey for human beings.
Poplars, pines, and aspens, of course, have a different strategy. Grow quickly
and grow anywhere; don't worry so much about taking the time to build wood
strong enough to withstand fire and flood and wind. Go where there is less
competition. Of course, the poplars and aspens do have two distinct modes
of behavior. When the temperature is above freezing and there is sufficient
light, photosynthesize and build! When it is freezing and there is little
light, lose the leaves, send the assets and liabilities underground and
lie dormant waiting for better times. Another apparent strategy for such
weak-rooted trees is to have very twisty leaves so that wind tends to slide
over the leaves set on end rather than the more firmly placed leaves of
oak and maple and beech.
When we see a huge elm tree like this, we easily forget that we are not
seeing an elm tree but only half an elm tree. The other half is buried beneath
the ground and bears a similar appearance. In the same way that above ground,
limbs continually bifurcate to draw sunlight and carbon dioxide from as
much space as possible, below ground roots are branching out to gather water
and minerals from a wide space. As the tree above grows larger, it is obviously
both more firmly rooted and subject to a greater wind force. It both needs
more water and has the resources to gather more water; it both needs more
sugar and has the resources to produce more sugar. Its growth is well-proportioned.
This is not due to a whole lot of specific tactical decisions but due to
a strict adherence to a handful of fundamental principles.
Despite the well-balanced growth of the tree, there are limits to its growth
like everything else. The cherry tree does not blindly believe that because
it has continued to live and grow for years and years that the situation
will continue forever. As a tree grows older and taller, there is a always
a chance that the environment will change for the worse, that it will be
struck by lightning, that it will suffer one or more unrepairable accidents.
The tree knows that change is the rule of the universe and that some changes
will be beyond its capability to deal with. It does not imagine that it
is immortal. Only individuals and corporations do that. So the tree wisely
spends some proportion of its energy sending seedlings off. Plants have
devised a number of strategies for dispersing these seeds. Some rely on
wind; some rely on burrs to have animals help disperse them; the cherry
tree actually goes to the bother of making such a tasty fruit that birds
will eat the seeds and provide additional fertilizer!
While trees, fish, and frogs use the strategy of making millions of potential
offspring and then letting them fend more or less for themselves with the
chances that some small fraction of this huge number will survive, humans
go to he opposite extreme and have a few offspring but give them enormous
amounts of nurturance and protection for a long number of years. Corporations,
by contrast, often seem to combine both strategies. They only produce a
few "spin-offs" but are both too impatient and too selfish to
provide sufficient resources to ensure the newborn's survival. It is almost
as though parents walked into their three-year old's room one night and
announced it was damn well time for him or her to get a job and start contributing
to the bottom line.
The oak that grows alone in the middle of a field will end up in a much
different shape than another individual of the same species that grows in
a crowded forest. But here again, the shape and size automatically adjust
to the environmental conditions by the application of the same principles
that balance the tree's crown with its root system. In the forest, the tree
will be narrower above and below.
Even more extreme differences in adaptation to various environments require
a different species of tree. We find trees growing in extremely dry and
extremely wet conditions. We find trees in areas with very stable climates
with plenty of sunshine at low altitudes and we find trees growing in extreme
climates with less sunshine and atmosphere. Undoubtedly, there are subtle
internal differences in these trees as well as the more obvious external
manifestations. We see also that an advantage of living in the more extreme
environments is that there is less competition. We also see that those trees
that thrive in a highly competitive environment are quite different from
those existing in a inhospitable and less competitive environment.
Corporations, like trees, that have arisen naturally in different environments
look quite different both in terms of structure and process. At the closing
1995 CHI plenary address, XXXX pointed out that software companies, communication
companies, and entertainment companies are structured quite differently
and have vastly different cultures. Sometimes corporations, however, seem
to believe that they can operate in vastly different environments with a
minimum of change in structure or function.
COORDINATION AND CONTROL OF PARTS
One of the most fascinating behavioral phenomenon is the way in which flocks
of birds or schools of fish seem to move so well together. There is no director
or boss for this coordinated activity. Unlike a marching band, these movements
are unique and in response to external stimuli, not a preplanned and practiced
set of movements. Many corporations would love to have their people respond
in such a coordinated fashion to changes in external events without "tripping
all over each other." But, how is this "instant adaptation"
acccomplished? There seem to be three crucial characteristics.
1. The individuals follow extremely similar if not identical principles.
2. The individuals are exposed to similar physical stimulus changes. Where
there are slight differences, they vary along predictable and coordinated
dimensions. For instance, if a cat chases a flock of birds, the birds on
the side nearer the cat both hear more sound and see a larger image. These
stimuli vary in a graduated manner.
3. Each individual is immediately and continuously aware of the behavior
of the other individuals. The birds of a flock don't have to send e-mail,
voice mail, or write memos.
In contrast, the individuals in a corporation often:
1. Have widely varying sets of principles that guide their behavior and
private agendas.
2. The individuals have widely -- one might say wildly -- different information
about the external conditions that must be responded to. Indeed, some individuals
in a corporation have specific responsibility to filter and concoct information
for other individuals to react to.
3. The individuals in a corporation have a very limited (and time-lagged)
view of how other individuals are reacting.
LIMITS TO GROWTH.
For a particular species, growth occurs at a rate that depends to some extent
on the resources available -- but only within limits. Growth is largely
determined by intrinsic factors.
You cannot force an oak tree to grow 10X as fast by giving 10X the water
and 10X the nutrients and UV radiation.
Corporations seem to believe or presume that growth -- of business, software
development, or revenue -- is monotonic without limit -- perhaps even linear
--- with resources applied. Though, I have heard the expression used in
corporations: "It's like trying to have nine women have a baby in a
month."
In all nature, only the human ego seems to grow linearly and without bound.
THE INCREDIBLE ORIGAMI HEMOGLOBIN MOLECULE.
Our ability to oxidize sugar quickly depends on a complex heart-lung system,
but at a more microlevel on the clever design of the hemoglobin molecule.
Each hemoglobin molecule has four sites that can combine with oxygen. With
a static structure, you would expect that the first oxygen (with four potential
binding sites) would combine the most quickly, that the second would take
somewhat longer, the third somewhat longer still and the fourth, on average
nearly four times as long as the first.
In real hemoglobin, what happens is this: The first oxygen combines on any
one of the binding sites. The molecule then changes shape in such a way
that the second oxygen actually combines more quickly than the first. Then,
the molecule changes shape again, allowing the third Oxygen to combine even
more rapidly than the second. The molecule changes shape once more and the
fourth molecule binds the fastest of all!
What this means is that we are able to exchange Oxygen with the atmosphere
at an incredibly fast rate. This is a kind of adaptation on a microscale
of time and space. Of course, at a larger time scale, our breathing and
heart-rate change according to demand. On a still longer time scale, we
can adapt to higher altitudes. On a still longer time scale, organisms can
evolve to deal with more or less oxygen in the environment.
All of these levels of adaptation take place at the most local possible
level; that is a lesson perhaps for a corporation to consider. Conscious
"executive" thinking is only required if we know we were going
to move to a high altitude for generations and decided to therefore marry
a Tibetan, or if we are going to the moon, we need to provide alternative
oxygen supplies. Within a wide range of levels though, the adaptation to
varying oxygen requirements happens "automatically and locally."
There is, perhaps, also a lesson in re-use here. There are a huge variety
of mammals and birds that use hemoglobin. Essentially, it is the same excellent
molecule, probably constructed by the same genes. It solves a problem that
faces each species so well, that in this case, they use (that level) of
the same solution.
In today's rapidly changing world, it is easy to imagine that everything
is changing. On the one hand, the belief that old systems will work just
fine no matter what is clearly at odds with a rapidly changing world. On
the other hand, the notion that everything must be scrapped no matter how
well it works, is clearly hysterical. Higher level thinking is required
to determine when the level of CO in the atmosphere becomes so high that
we need a new solution. (Or, a plan to reduce the CO).
INTRACHROMOSOMAL DUPLICATION.
In some organisms, a drastic change in the environment can trigger a process
called intrachromsomal duplication. Basically, something Epsilon in the
environment is expected to interact with a protein Alpha made by a gene
A to produce a vital substance -- substance X. Substance X inhibits intrachromosomal
duplication of gene A. When something drastic happens in the environment
so that substance X is no longer formed, it could spell death for the organism.
If Epsilon has changed in the environment so that Epsilon + is now present,
the hope is that there may be some other protein, Alpha + -- that may still
be able to produce substance X. But how do we find this protein Alpha +.
Well, essentially, we imagine that it will be something like, but slightly
different from protein Alpha. So, we take gene A which produced Alpha and
make 10,000 to 100,000 copies. This effectively greatly increases the mutation
rate of gene A. Hopefully one of the new variant genes will produce the
new variant protein.
What would such a scheme mean for corporations? One way to analogize would
be this: When some vital function of an organization is not working, try
out a LOT of different variations of that function till you find one that
does work. Of course, this implies that there is some measure of whether
or not the function is working. Naturally, there are variations of this
theme. Instead of building 10,000 actual departments, (!), one could try
10,000 thought experiments or 10,000 simulations. Or, if there were 10,000
sales people that had always done things a certain way -- and now that way
was not working, one could let 10,000 sales people do things different ways
until one method was found that worked.
LEARNING ENTRAINS EVOLUTION; CAN INDIVIDUAL LEARNING ENTRAIN THE ORGANIZATION?
In his course of neural networks, Geoff Hinton pointed out that learning
can function to "entrain" evolution. To take a simple example,
imagine that there is a certain behavior pattern that is adaptive if it
is wholly present but that for this behavior to be fully organized ten internal
states of the organism must be "set" to the correct "bit."
The random chance of any organism having all 10 bits set correctly, assuming
the probability of on and off are a priori the same is 1/1024. Evolution
can work in this situation provided that the population of animals is sufficiently
large that it doesn't die from gambler's ruin in the meantime. Eventually,
we would expect the frequency of the "all 10 right" organisms
to predominate in the population. But -- it will take a long time.
Now, consider by way of contrast an organism that still requires all ten
bits be set for correct behavior, but one for which five of these bits are
"learnable." Such an organism will not be quite as well-adapted
as one whose behavior is totally inborn, because there will be a learning
curve. On average, it will require time -- prob. 1/32 per trial -- for the
organism to learn the adaptive pattern. But notice that the frequency of
organisms who are capable of learning the correct pattern is 1/32 -- not
1/1024. The small disadvantage of not using the proper behavior pattern
throughout life is more than made up for by the much higher proportion of
adaptive organisms in the population. In fact, such a population "converges"
on the "correct" sequence much faster and is more resistant to
accidental demise.
The question is, might there be an analogy in organizational learning such
that an organization in which individuals may try different things may learn
and adapt much more quickly than one in which every individual must behave
identically. This would only work PROVIDED that there is appropriate feedback.
Unlike the case of evolution, however, the adaptation could take place even
more quickly if the positive results of an individual could be communicated
to the whole organization.
A complication to this simple model is that not everyone -- even with the
same function -- is the same. One individual may find a method that works
very well for them but requires unusual spatial abilities, exceptional good
looks, or having life-long friends in high places. Their technique, even
if successful, may not result in organizational learning.
Another way to view this complication is that this simple model deals only
with the propagation of the most adaptive individual behavior to other individuals.
This may work for simple, symmetrical organisms like Volvox, in which the
cells are the same, but even hydrae have differentiated cells and structures.
The way to improve the adaptability of an organization may involve the re-arrangement
and respecialization of parts, not just the propagation of the most adaptive
individual cell.
REORGANIZATION
Our lives and our education are filled with fungible artifacts. Our minds
are conditioned to see things as boxes. From grade school on, we have schedules
with defined classes that last predetermined minutes. We construct things
with lincoln logs, tinkertoys, blocks, and erector sets. Each has a number
of essentially identical predefined pieces. These pieces can be joined into
structures. The nature of the structure depends upon pieces chosen and the
overall organization. Computer interfaces are often organized in windows,
boxes, folders, menu items, and so on. We live in a discrete digital world.
Or, do we?
We attempt to apply these same concepts to other problems, and eventually,
given enough granularity of the boxes and enough trial and error, we get
fairly good approximations to solutions. For instance, we categorize the
sounds of language into phonemes. We build flow diagrams outlining machines
that can reproduce the sounds of these phonemes. Then, speech synthesis
is merely the process of putting the correct phonemes in correct order.
Unfortunately, human sounds are made by a system that is organic, continous
and very dynamic. Real phonemes, as produced, are not so much like building
blocks as they are like globs of magnetic jello that interact heavily with
their neighbors. By fiddling endlessly, we can eventually make some artificial
sounds that human intelligence can appreciate as much like real speech sounds
-- enough so that we can comprehend the synthetic speech. But perhaps so
much fiddling is required because we have done so much conceptual violence
to the reality we are modelling.
We have representations of organizations as well, for example, the organization
chart. Organizations and suborganizations are represented as blocks. Implicit
in this representation is the notion that we may reorganize them into some
other set of connected boxes. But suppose, just for the sake of argument,
that people are more complex than a set of tinker toys or lincoln logs.
Further imagine that their relationships are more complex than fitting one
tinker toy into another or coroporate reporting structures. Under this admittedly
fanciful scenario, what ways of thinking about problems and solutions would
be facilitated and what ways of thinking would be thwarted by the person=box
and relationship=line representation?
Volvox is a small colony of essentially identical cells. We can imagine
rearranging the colony without killing the organism or doing it serious
damage. Now, let's imagine re-arranging a human being. Suppose, for example,
we decided, that the invention of the automobile meant that the brain was
too exposed to head injury so we decided to re-organize it so that it was
deep in the body cavity, better protected. What would be the implications
of this wise adaptation?
Notice first of all, that all sorts of ancillary decisions would have to
be made. Would we expand the chest cavity? Where would the eyes go? Would
they stay in the skull? Perhaps we should trade places and move the liver
to the skull cavity. We would have to re-route a few nerves; e.g., the cranial
nerves. The eye-brain system would now have different timing as would the
ear-brain system. Where should the "blood-brain barrier" reside?
How about the gall bladder? That long snakey tube that tends to get clogged
would now be about two feet long instead of two inches long. What about
the timing of speech signals? Would we now be less susceptible or more susceptible
to head-aches?
The point, of course, is that higher organisms do not typically rearrange
themselves.
However, there are some interesting exceptions and perhaps we can learn
some organic rules from these exceptions.
SLIME MOLDS, ETC.
One of the most vigorous of re-organizations, one that would make even Mike
Hammer proud is the slime mold. It spends it's life as a colony of nearly
identical cells sitting there -- well-- molding. But, every once in a while,
it organizes itself into a mobile snail like creature that slimes along,
forms a fruiting body and sends its tiny space ship off to hopefully happier
pastures.
A more common form of reorganization is found in many orders of insects.
Dragonflies begin life as underwater terrors; bees as blind, wingless, worm-like
creatures; and, of course, butterflies as caterpillars. There are several
characteristics in common here. First, these reorganizations are not random;
each species has a well-defined reorganization sequence. Second, during
the reorganization, there is a considerable period of time in which the
organism is both completely non-productive and highly vulnerable. Third,
none of these major reorganizations is for the purpose of doing the same
things more efficiently. The post-reorganized organism lives in a completely
different environment and feeds in entirely new ways. Fourth, there is a
fairly strict timing to the reorganization.
A less extreme form of "reorganization" occurs in some fish and
amphibians in which a female can change into a male if no males are present.
I hesitate to draw an analogy here to corporate America.
Still less extreme maturational adaptations are found even in humans. The
onset of puberty, for instance, is associated with structural, chemical
and behavioral changes. Pregnancy causes obvious shape changes, but perhaps
less obviously, it also changes the hardness of ligaments and tendons to
allow for childbirth. Even these minor changes, it should be noted, are
not without risk. The onset of puberty increases the incidence of certain
cancers as well as certain behavior problems. This is not to say we shouldn't
have any more childbirth of course, nor to say that we shouldn't have any
more corporate re-organizations. However, evolution has decreed a certain
reverence and respect for the danger that such re-organizations imply and
put constraints on them.
MERGERS, ACQUISITIONS, DIVESTING, AND PARTNERING
In the biological world, almost every weirdness imaginable happens, at least
occasionally. For example, there is a species of angler fish in which the
male is extremely tiny compared to the female and essentially becomes a
permanent parasite on the female. In fact, the vascular systems actually
become intertwined. There is a type of beetle that hatches inside its mother
and eats its way out. There is pretty good evidence that the mitichondria
that engine our bodies were essentially captured organisms. Lichens is a
dual plant. It is composed of algae that relies on a fungus to hold moisture
and a fungus that relies on the algae for food.
Two much more common forms of interdependence, however, are feeding and
mating. In feeding, one organism ingests another and the ingested organism
completely loses its nature. Typically, not even single individual cells
survive. When a crocodile eats a bird, what was bird becomes totally crocodile.
In mating, on the other hand, two extremely similar organisms interact and
produce offspring which are very like both the parents. Note that in the
case of mating, the offspring produced is eventually separate from the parents
who continue to exist as individuals. I know of no cases in biology where
two organisms mate "forever" and essentially become one larger
organism. The fish cited above and the famous praying mantis female who
eats her mate during mating are examples of combinations of feeding and
mating, but the mating, per se, does not result in a single organism.
Sometimes, corporations come together to form a joint venture that is separate
and distinct; e.g., IBM and Sears (and originally RCA) formed Prodigy. At
other times, however, corporations "merge" to form a larger corporation.
If this is not feeding wherein one corporation is essentially destroyed,
I don't see any analogue to this in the natural world. That does not make
it wrong, of course; it is just interesting that in a billion years of evolution
only corporations have found the (permanent) merger to be an effective strategy.
The purpose of sexual reproduction is partly to provide new combinations
of characteristics, not to form an organism that is larger than the originals.
It is also interesting to note that mating always occurs between two very
similar organisms. (This restriction does not typically apply to feeding,
parasitism, symbiosis, commensualism, or mutualism). While sexual reproduction
allows for a variety of powerful selective mechanisms to come into play,
I cannot see how simply forming an organism twice as large would be very
advantageous.
I cannot think of many examples of divesting in the natural world either.
"Well, arm, you're on your own now....good luck..." The reason
that this seems ridiculous for complex organisms is that there are too many
interdependencies and interactions across any boundary you could choose
to draw.
FEEDBACK IN BODIES AND CORPORATIONS
Most animal bodies are both immediately locally reactive and provide input
centrally. We humans have far more touch sensitive receptors e.g., on our
finger tips than the middle of the back...but every reasonably small region
that interfaces to the outside world is capable of sending touch, pain,
hot and cold signals. These signals are being sent constantly but the overall
system is especially sensitive to any changes in signal level. These sensors
at the interface are in addition to the specialized distance sensors of
sight, hearing, and smell. We are very good at noticing small differences
of stimulation in time or space but typically only discriminate a few absolute
categories.
One analogy to a corporation like NYNEX might be this: that every single
time every single individual interfaced with the world outside of NYNEX
they would provide feedback. Every craftsperson who saw a discrepancy or
change would report it immediately. Every DA or CSS call to operators would
result in feedback to the corporation. Every sales call, every comment that
anyone made to an empoyee of NYNEX would provide input.
To turn the analogy around, what would an animal be like whose sensory capabilities
were like the typical corporation? I would see such an animal as being under
the heavy influence of novacaine. They would be basically deaf, blind, and
anomic as well. Small changes in the interface would not be automatically
relayed to the CNS. However, periodically, highly specialized and highly
quantified measurements would be taken. These measurements would provide
input for formal mathematical calculations but the vision would be more
like reading bar codes in the supermarket than the kind of vision that we
as human beings enjoy.
ELEMENTS OF A CORPORATION: HUMANS OR TASK ELEMENTS?
There are two fundamentally different views that we might take about the
nature of a corporation: what it is made of and how it functions. In one
view, we can imagine that a corporation is composed of human beings. The
human beings have amazing abilities to perceive the world, learn, think,
solve problems, decide on actions and make coordinated movements. In addition,
they can communicate among themselves. In this view, the corporation is
more complex than the individual human and capable of more because it may
utilize the aptitudes and abilities of its components. The corporation may
be viewed as organic; in fact, a superorganism. In such a view the ideal
corporation allows, in deed, requires each component; that is, each person
to be a fully functioning human being who utilizes all his or her talents.
Just as each cell in our body is required to respirate, reproduce, ingest,
and so on, each human in the corporation would use their sensory input,
think, create, learn, and do. The net result would be that the corporation
as a whole was able to accomplish things of a nature and scope that no individual
could imagine doing just as we can paint, sing, and dance though our individual
cells cannot. Notice however that the human being does accomplish all the
things the individual cells do as well; that is, respirate, digest, etc.
In another view, a corporation consists of a series of defined tasks. We
can specify what the inputs to these tasks are, what the changes in internal
states are as well as what the outputs are and what the mapping is between
sets of inputs, internal states, and sets of outputs. We may find it useful
to break down this overall Turing machine into smaller units and define
the outputs of some machines to be inputs to another machine. It is only
a matter of cost/benefit to determine which functions are best performed
by machine and which by human. In such a view, the ideal corporation is
a machine accomplishing the required specified functions at minimum cost
and dispensing maximum profits to the shareholders.
I would submit that no corporation could in fact exist long if it actually
ran according to the principles embodied in this second view. In fact, the
corporation does consist of human beings who want to make a contribution
and therefore, while the corporation officially or formally; that is, self-consciously
attempts to run itself in the second, mechanistic view, in fact, it is run
in a mixed mode.
To complicate matters further, within the corporation there are small groups
of people who actually function as semi-autonomous teams. Some of these
small teams are very effective; they exhibit emergent intelligence beyond
that of the indivduals that compose the team. In general, the people qua
people and the effective teams are what makes corporations (and all other
large organizations) actually succeed.
SPORTS TEAMS
Perhaps the interplay among these issues is clearly illustrated by a consideration
of sports teams. Here, there is little in the way of historical accident,
effectiveness of lobbying, business definition, etc. to cloud what works.
What works, primarily, is to have a team that works well as a team, is composed
of good talent, has good plays and shows an ability to learn and adapt.
There may be organization charts describing the "back office"
but the charts for football, baseball, and basketball TEAMS themselves have
to do with the dynamics of the game, not with reporting structures. A football
caoch would never say, "how can Joe be a good quarterback? He wasn't
even a good linebacker." Nor would a reasonable human say, "How
can that be a good bone cell? It wasn't even a good muscle cell."
We cannot imagine the baseball manager having a little talk with the team
along these lines: "Well, corporate has determined that we have to
cut our on the field operating costs by 11 per cent; Don, from now on you're
playing first and second base. Um...the shortstop will shade over toward
second. Sure, at first, you'll both have to run a little faster, but we're
sure you're up to the challenge. By the way, no more need for top of the
line shoes and gloves either; I got a special deal with Sears. You'll get
all your equipment from them from now on. We've also calculated that we
can save another 10 Million Dollars a year but cutting spring training time
in half." Of course, competition is a necessary factor in making these
various cost-cutting suggestions ridiculous. If, in fact, people had no
real choice but to go and see this one team play itself, then these measures
might make sense.
What would these changes be like for the human being? Can you imagine a
person saying, "Well, I've thought about it, and by getting rid of
my legs I can save a whole lot on food bills, not to mention the cost of
shoes, socks and trousers. I really don't need legs that much to be a computer
programmer. In fact, once we get that speech recognition system installed,
I really won't need both my arms either."
Of course, this seems absurd. Yet, over a longer time scale, it might be
perfectly reasonable for a land animal to migrate to the ocean and gradually
lose its limbs in favor of better adaptations to a water life. The question
is, can corporations in a short period of time -- on the order of years
or months -- make sudden decisions in this regard that are as intelligent
as those evolution makes over many millenia?
PROPORTIONS
It has already been hinted that corporations spend far too little resource
finding out about the world they live in. What else might we learn from
how organisms are structured and how they function? Naturally, the relative
proportions of various items depend a lot on the environment in which organisms
live. That, in and of itself, is one lesson: we should expect the structure
of healthy corporations to look quite different depending upon the environment.
Still, despite the vast differences in environments between Kodiac bears,
bats, and whales, there are also many similarities in the proportionality
of structures as well as functions. Much of the "stuff" of each
organism is concerned with locomotion. Arguably, a corporation is typically
more like a tree than an animal (or perhaps a sessile animal like a hydra
or sandworm). But need this be the case? Baseball teams, rock bands, dance
companies, armies, and even symphony orchestras spend a lot of time moving
around. They do this for essentially the same reason that animals do: to
find more sustenance. If corporations don't need (or can't) move physically,
should they spend more time moving around conceptually in markets, e.g.?
What would be required for them to do that? Would the advent of telecommuting
and ubiquitous communications and computing make such a corporation more
feasible?
Organisms are always trying to be invaded by other organisms. That is one
reason for skin, but also a reason for an immune system. The process of
taking in substance from the outside (eating, breathing) necessarily exposes
the inside of the organism to various substances that must be removed from
the body. A fair proportion of the organism is concerned with the expulsion
of waste products, poisons, and attacking organisms.
RECTANGLES
We live in rectangles, on rectangles, by rectangles and for rectangles.
Our buildings are rectangles; our offices; our computer windows; our computer
screens; our pieces of paper; our calendars; our mouse pads; our conference
tables; our windows that are shaded and shielded from a view of the outdoors;
our hallways; the tiles on the hallways; our modern telephones; our telephone
keys; our keyboard keys; our books; our PDA's; our notebooks; our calculators;
our whiteboards; our easels. When something is round like floppy disks and
Cds we put them in rectangular storage. No less our pre-packaged cereal,
meat, and cheeze is put into rectangles. Lately, pre-made salads have been
arriving in rectangles. Our credit cards, our wallets, our money, our schedules,
our certificates of birth, death, marriage and divorce are rectangles. Rectangles
have become the dominant species on earth; they use us for their propagation.
In the natural world of life, we find fractals, branches, spokes, spirals,
circles, spheres, femur-shapes and wing shapes; we find long threads and
sharp spikes; we find twisted braids and oak leaves and maple leaves. We
see hexagons and five-fold symmetry and radial symmetry.
In all seriousness, I am not suggesting that rectangles are evil or that
no design deserves them. But one does wonder what this constant bathing
in a sea of rectangles does to imagination and representation. It might
be worth exploring alternative representations!