Context:
A group of people has been attempting to accomplish some task as effectively and efficiently as possible. To do this, they naturally have developed various individual habits, social conventions, and have adopted certain technologies. Now, change in one or more of these aspects of their work is needed. This can be due to a change in the nature of the problem, the nature of the context in which they are working, learning, or the invention of new technological support.
Problem:
How can people re-organize their work to reflect the new situation while at the same time retaining progress that has been made, keeping what still works and avoiding the case where people resist change?
Forces:
· People have a drive to learn and practice new skills.
· People have a drive to acquire new experiences.
· People have a drive to defend against change that is too sudden, radical, or where the consequences are perceived to be too negative or too uncertain.
Solution:
Change must be carefully planned, motivated, and managed in order to tilt the balance of forces so that positive change is implemented while minimizing resistance and negative consequences.